Anthem puts the fun and fearless in Filipino fashion

By Sai

Fashion is an expression. Filipinos are continuously adopting different styles due to different cultures we are exposed to. You might have noticed the increasing number of teens and young adults adopting the rocker style or the “emo” fashion statement. Some are comfortable showing off some skin to achieve that western look. As for me I try to keep it fun and comfy!

Filipinos have always wanted to be fun and fearless in fashion but we have a hard time doing so because of brand scarcity in the Philippines that would cater to this penchant until 2006 when Cheryl Lao and Eric Lee decided to put up the Anthem specialty store.

“I think this is why Anthem has immediately established a loyal client base. They see in the store the brands that they only used to be able to buy during their trips abroad,” says Lee.

Anthem opened its first retail store at Power Plant Mall in Rockwell. Anthem has been a haven for fashionistas since 2006 and is serving more and more customers every year. It carries a diverse mix of brands like Tokidoki, Paul Frank, Affliction and Harajuku just to name a few.

 

“It was always my dream of putting up a specialty boutique that will carry up-and-coming as well as unique and contemporary brands here in the Philippines,” says Cheryl Lao, managing partner of Lifestyle Essences, Inc., the company behind the Anthem stores.

Cheryl Lao - managing partner of Lifestyle Essences, Inc., the company behind the Anthem stores.

Anthem carries the following brands:

 

1. Tokidoki. It includes characters like The Cactus Friends, Sandy, Sabochan, Bastadrdino, Polpettina, Bruttino, Carina, and the Cactus Pups Series.
2. The Moofia. Includes Mozzarella, Leche, Latte, Mou Mou, Soya, Choco and more.
3. Adios & Ciao Ciao The Grim Reaper and his girlfriend.Sumo Baby—have become popular fixtures on shirts, bags and other lifestyle items.
4. Paul Frank. Has the popular character Julius the Monkey.
5. Affliction. Affliction is famous for its “fast and loud” collection.
6. Harajuku Lovers – the designer brand of singer Gwen Stefani.
7. Angry Little Girls by Lela Lee.

Anthem also offers fabulous shoes as follows:

1. Anthem comfort shoes, which are made from fine leather and imported materials from Europe and America
2. Melissa Shoes – the Brazilian footwear trailblazer.
3. Anthology – hip and locally-produced
4. Michael Antonio shoes from the United States

Anthem specialty stores can be found at the Power Plant Mall in Rockwell, Shangri-La Plaza Mall, and Greenbelt 5.

Anthem

2/F Power Plant Mall T: 896-9534
3/F Shangri-La Plaza T: 638-5179
2/F Greenbelt 5 T: 728-4049