Posted by Sai
What are the tough hair issues of women today? Research by Pantene reveals that:
- 68% of women believe that split ends are their top hair issue;
- 65% of women are concerned about hair fall;
- Rough, tangled hair is a top concern for 59% of women.
Ironically, while trying to tame those strands and look their best, women often subject their hair to more harm from procedures such as blow-drying, rebonding, perming and coloring.
The result is hair in severe need of a transformation. And with its newly jazzed-up packaging and an upgraded formula featuring the new Pantene Recharging Fluid Pro-V Formula, Pantene helps bring about visible transformation in hair health in 14 days.
Introducing the new Pantene
“Our understanding of consumers and advanced Pro-V science have culminated in this brand new Pantene lineup that addresses the top concerns of women today,” says Dr. Jasmine Karsono, Principal Scientist, P&G Beauty. The new Pantene line-up has a hair regimen especially designed to help women combat their three tough hair problems - split ends, hair fall and dull, lifeless hair.
The Pantene Total Care boutique addresses the 7 signs of hair damage: split ends, dryness, roughness, dullness, weakness, brittleness and tangles. In particular, this regimen protects your hair to result in up to 10x less split ends* with a better conditioning system which works when hair is both wet and dry.
The improved wet conditioning prevents tangles and breakage, while the dry conditioning allows you to comb through with ease, protecting the cuticle from splitting due to friction and damaged cuticles.
The Pantene Hair Fall Control boutique is designed to strengthen hair from the roots to the tips, to give you stronger hair and up to 98% less hair fall* due to breakage. It addresses the issue of hair fall by tackling problems such as cuticle damage and hair roughness, which ultimately lead to hair fall. By effectively lubricating and conditioning, hair friction is reduced and as a result, hair fall due to breakage is reduced too.
Addressing rough, tangled hair, the Pantene Glossy Shine boutique provides superior conditioning benefits that give you up to 50% shinier hair*. Adding to hair’s healthy, shiny appearance, Pantene also makes hair more manageable, especially during styling, to help show off a nice glossy sheen.
Key to addressing these hair problems is the new Pantene Recharging Fluid Pro-V Formula.
“Pantene Recharging Fluid Pro-V Formula containing Pro-Vitamin B5 is the key to addressing hair fall, split ends and dullness in hair. Our consumer research and groundbreaking laboratory tests have proven a visible transformation in these three aspects within 14 days,” Karsono said.
The Science of Pro-Vitamins
Pantene Recharging Fluid Pro-V Formula with Pro-Vitamin B5 is formulated to strengthen hair by providing an additional protective layer to hair cuticles that have been damaged due to mechanical, environmental or chemical damage.Data from laboratory tests by Pantene show that this new formula provides damage protection by helping prevent split ends, hair breakage and dullness in hair. Within 14 days, it transforms damaged hair into healthy-looking, manageable and smooth hair with the legendary Pantene shine.
Key to its performance is the enhanced deposition of conditioning ingredients on the hair strand, especially the most damaged areas, for smoother and more manageable hair. In particular, the conditioners feature an upgraded formula that balances the superior conditioning benefits with a non-greasy feel.
The Pantene Regimen: Commit to Hair Health
The new Pantene Regimen consists of three simple steps:
1. Shampoo for daily cleansing
2. Conditioner for moisturizing
3. Intensive Treatment to fortify hair even further and provide more intense hair benefits.
Commit to healthier hair now – try the new Pantene Regimen and experience an Amazing Hair Transformation in 14 days!
The New Pantene is available at all leading supermarkets and drugstores nationwide.
Pantene Total Care
Pantene Total Care Shampoo, 180 ml, Php 99.75 SRP
Pantene Total Care Replenishing Conditioner, 180 ml, Php 99.75 SRP
Pantene Total Care Intensive Treatment, 135 ml, Php Php 149.00 SRP
Pantene Hair Fall Control
Pantene Hair Fall Control Shampoo, 180 ml, Php 99.75 SRP
Pantene Hair Fall Control Conditioner 180 ml, Php 99.75 SRP
Pantene Hair Fall Control Intensive Treatment 135 ml, Php 149.00 SRP
Pantene Glossy Shine
Pantene Glossy Shine Shampoo, 180 ml, Php 99.75 SRP
Pantene Glossy Shine Conditioner 180 ml, Php 99.75 SRP
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