Posted by Sai
An iconic denim brand – Wrangler embraced a rich heritage and has always endorsed freedom and the spirit of being yourself. This season Wrangler captures the spirit of personalization, DIY mentality and spirit of independence in the new advertising campaign.
The campaign shoot took place at an urban car yard and the gas station, which set a perfect stage to showcase the brand’s genuine identity – Wild at Heart. Wrangler couple are searching for parts for their old Chevy everywhere and after that, they bring along the parts they needed and working intensely in their workshop trying to fix the vehicle on their own.
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| Wrangler Fall/Winter 2010 Campaign: Wild at Heart |
The inspiration for the Wrangler FW2010 collection is Kustom Kulture, an American subculture from the 50s and 70s. A movement that describes the look and style of those who drove and built custom cars and motorcycles in America, the typical hair styles, turn up jeans and their customized vehicles.
Delivery One – Thrill of Speed, motor racing inspiration: twin stripes, the snakehead customization as artistry: contrasts and craftsmanship Americana: fast and furious.
Deliver Two – Engraved Life, engraving is the major theme. Self expression etched into a garment as wisdom lines of face. The lived-in look. The wandering spirit.
Delivery Three – Working Heroes, an object of strength robust, warm, reliable and ready for action. Heavy construction, purpose and nobility. Burnt tones, dirty washed. Courage under fire.
Check out the Wrangler Fall/Winter 2010 collections at Wrangler stores.
About Wrangler
Wrangler is one of the three biggest denim brands with hundred years of denim heritage. Founded in 1909, Wrangler is firstly named Blue Bell and rooted as a workwear company specializing in Overalls, and renamed as Wrangler in 1947 which means “Worker” and has delivered denim innovation and authentic craftsmanship devoting to denim history. For more information about Wrangler please visit www.wrangler-ap.com
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