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Friday, March 30, 2012

Kerastase Paris introduces Force Architecte


By Sai
damaged hair

Some of us like to color our hair, treat it with chemicals to either straighten or curl it. I'm guilty of doing that. It seems like I am never satisfied with my hair. When I was in college, I rebonded my hair then after studying I curled it. I think my hair hates me right now.

There are 5 levels of hair damage.

Level 0 - Optimal and normal hair. Hair scales are flat and undisturbed
Level 1 -  Some scales are raised
Level 2 - Visible irregularities, raised and detached scales
Level 3 - Zones with no scales, revealing the cortex or totally raised scales
Level 4 - total destruction of the cuticle, cortex is completely exposed

If you think your hair is damaged then you can try using Kerastase's newest line of products - Force Architecte. It includes Bain Force Architecte, Masque Force Architecte and Fibre Architecte.

The new Force Architecte has Ciment-Cylane Complex, a unique combination of three exclusive repairing ingredients which are the following:

Intra Cylane. Has a structuring effect on the hair. It immediately penetrates into the hair fibre's cortex to strengthen its core. It recreates a strong backing structure around each breakage point within the hair to repair the breakage points and fill in split ends.

Pro-Keratin. Has a filling effect and mimics Keratin, which is an essential component of hair to fill in and strengthen the cortex's micro-gaps. It reinforces and revitalises the hair fibre.

Ceramides. Acting as an intercellular cement to re-seal the scales of the hair, a naturally occurring substance - Ceramides - smoothens and protects the hair, leaving it shiny and radiant.

You can view their products anytime at www.societedekerastase.com/products.php. To avail of the new Force Architecte, visit your nearest Kerastase salon. You may also call their hotline at (02) 6720-7200 if you have questions about their products. :)

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